About Doctor of Philosophy [PhD] (Marketing) course:
Doctor of Philosophy in Marketing is a Doctoral degree awarded on the basis of a dissertation. Marketing is a field which deals with the study of how to implement and create promotional and advertising strategies. It is business or action of selling and promoting services or products.
Doctor of Philosophy in Marketing focuses on the development of research skills, sophisticated, state-of-the-art which helps in the advancement of knowledge in a chosen field of marketing. During the course candidates gets chance to learn Consumer behaviour which is actually psychology-based and Quantitative modelling which is mainly based on statistical and economic theories.
Doctor of Philosophy in Marketing course is designed to prepares students to become members of the academic community. They also organize research on topics like market segmentation, branding, consumer decision-making and digital marketing.
This research can take the form of case studies, academic papers, or even new marketing ideas and strategies. It gives emphasis on topics associated with the data collection, measurement, research design and scaling.
The average course fees for Doctorate in Marketing (Doctor of Philosophy) [PhD] Courses range between INR INR 50, 000 to 3,00,000.
Doctorate in Marketing (Doctor of Philosophy) [PhD] Course Admission Process:
Doctorate in Marketing (Doctor of Philosophy) [PhD] Quick facts
Highlights for Doctorate in Marketing (Doctor of Philosophy) [PhD] program are provided in the table given below:
| Course Level |
Doctorate |
| Full form |
Doctorate in Marketing (Doctor of Philosophy) [PhD] |
| Duration |
3-5 years |
| Examination type |
Semester |
| Eligibility |
Students must have completed post-graduation and having master’s degree in Marketing / MBA / MPhil in Marketing with 55 % aggregate marks from a recognized university (50 % in case of SC/ST students) are eligible. |
| Age Limit |
No age limit |
| Course fee |
INR 50, 000 to 3,00,000 |
| Average Salary |
INR 5.0-8.0 LPA |
| Job Positions |
Brand manager, Digital marketing officer ,Marketing consultant ,Product marketing manager |
Doctorate in Marketing (Doctor of Philosophy) [PhD] Eligibility & Entrance exam
Eligibility Criteria for Doctor of Philosophy [PhD] (Marketing) course:
Every college and university have certain admissions criteria that students must achieve in order to take admission in the Doctor of Philosophy in Marketing course.
Students must have completed post-graduation and having master’s degree in Marketing / MBA / MPhil in Marketing with 55 % aggregate marks from a recognised university (50 % in case of SC/ST students) are eligible.
There is no maximum age to apply for Doctor of Philosophy in Marketing course.
To qualify in an entrance exam is also an eligible condition for some colleges.
No backlogs should be remained at the time of admission in Doctor of Philosophy in Marketing course.
Entrance exam for Doctor of Philosophy [PhD] (Marketing) course:
Admission process of every college is different from one another. For exact information candidates must visit the college's official websites, in which they want to take admission. The admission process done through online and offline modes.
Few colleges and universities provide admission on entrance tests basis, which is held at national level, or state level such as UGC-NET, ICMR JRF, GATE, Symbiosis International University Ph.D. Entrance Test) (SIU PET) etc.
|
Entrance exam
|
Conducting body
|
Exam type
|
|
UGC-NET
|
National Testing Agency (NTA)
|
Online
|
|
ICMR JRF
|
Indian Council of Medical Research
|
Online
|
|
Symbiosis International University Ph.D. Entrance Test) (SIU PET)
|
Symbiosis International University
|
Online
|
|
GATE
|
Indian Institute of Science & 7 IIT’s (Roorkee, Madras, Delhi, Guwahati, Kanpur, Kharagpur, Bombay)
|
Online
|
While few colleges and universities provide admission into Doctor of Philosophy in Marketing course on merit basis. But for that students need to follow the following steps. Admission can be done either online or offline.
Candidates must visit the official website for college in which they want to apply for admission purposes.
Students have to fill the online application form
Incomplete or wrong information will be rejected.
Students can make payment of fee through credit/Debit cards.
The students can also make payments through a bank e-challan.
After successful filling the application form students will receive an email.
The final selection will be done, once the application is received and students are invited for documentation verification round and interview.
Candidates are shortlisted on the basis of documentation, academic performance and interview; college will decide to allot a seat or not to candidate.
Doctorate in Marketing (Doctor of Philosophy) [PhD] Duration & Fees
Doctor of Philosophy [PhD] (Marketing) course duration:
The duration required to complete Doctor of Philosophy in Marketing course is minimum three years and maximum five years. It gives emphasis on independent research project.
Topics of study covered during the curriculum are Marketing Models, Reading Seminar in advertising management, Brand and Product Management, Marketing and Public policy, Theories in Consumer Behaviour, Supply Chain Management, Advances in Retail Management, Research Methodology, Statistics and many more.
Doctor of Philosophy [PhD] (Marketing) course fees:
The approximate fees required to pursue Doctor of Philosophy in Marketing course is INR 50,000-3,00,000 lacs. The fee varies depending on the location and whether the college/university is private/deemed or public.
Doctorate in Marketing (Doctor of Philosophy) [PhD] Jobs,Scope,Salary after course
Scope of Doctor of Philosophy [PhD] (Marketing) course:
After completion of Doctor of Philosophy in Marketing course, there are wide range of job opportunities available and they can assign to job roles of Director (Marketing Department), Market Research Analyst, Brand Manager, Marketing Communication Manager, New Product Manager, Marketing Executive, Marketing Manager, Advertising Manager, Sales Manager, Public Relation Officer, etc.
Reputed placement companies hire such professionals are RAK Bank, Exim, KPMG, SEA, Al Futtaim KOJ Establishment, Kay-Bee, Tata Consultancy Services Ltd India, Ranbaxy Fine Chemicals India, Spencer’s Retail Ltd India, Sony, Al Ghanim, Raymond Ltd, AW Rostam ani, Avalon Consulting, Strategic Foods, Cognizant Technology, Landmark, Landmark, Reckitt & Benckiser, Redington, Retail, Solutions India, Tech Mahindra, Gulf, etc.
The average salary offered to fresher after completing Doctor of Philosophy in Marketing course is INR 5.0-8.0 LPA.
|
Job type
|
Job description
|
Approximate salary per year
|
|
Brand manager
|
A brand manager is someone who is responsible to observe and
analyse the market needs and plans strategies to the companies and takes care of the design and look after product appearance.
|
8,00,000 lacs
|
|
Digital marketing officer
|
The duty of digital marketing officer is to conduct campaigns such as SEO/SEM, web, social media, email, advertising. They are also responsible to maintain presence of social media across all digital channels, reporting and measuring all digital marketing campaigns performances.
|
7,00,000 lacs
|
|
Marketing consultant
|
Marketing Consultants understand customers of their company by conducting marketing campaigns and strategies that will reach targeted audiences.
In addition to that they communicate with clients, both online offline and offer guidance.
|
6,50,000 lacs
|
|
Product marketing manager
|
The duty of Product marketing manager is to make marketing plans for marketing teams and sales, product development team generate strong momentum for product launches.
Create training materials and programs for team and implement them to produce new, high-quality products for company
|
7,50,000 lacs
|
Doctorate in Marketing (Doctor of Philosophy) [PhD] Top colleges offering course
Top Colleges for Doctor of Philosophy [PhD] (Marketing) course:
For the exact information candidates must visit the official website of colleges. The above given information is an idea and at the time of admission students are required to bring following documents to ensure candidates academic performance.
Mark sheets of the class 10, class 10+2 examinations.
Graduation level certificates and Mark sheets.
Post- Graduation level certificates and Mark sheets.
Date of Birth proof (Certificate issued at time of birth).
Aadhaar Card
Caste certificate (if required) and Domicile Certificate
Two passport size photograph photos.
For the exact information candidates must visit the official website of colleges.
|
Name of college
|
Location
|
Approx. fees per year
|
|
Alliance University
|
Bangalore
|
1,60,000 lacs
|
|
Sharda University
|
Greater Noida
|
52,000
|
|
Gitam Institute of Management
|
Visakhapatnam
|
75,000
|
|
Singhania University
|
Jhunjhunu
|
68,000
|
|
KIIT
|
Bhubaneswar
|
2,40,000 lacs
|
Ponnaiyah Ramajayam Institute of Science and Technology
VELS University Vels Institute of Science, Technology and Advance Studies
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Dr. C. V. Raman University
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