About PGDMM (Post Graduate Diploma in Marketing Management) course:
With the growing technology, Post Graduate Diploma in Marketing Management course is very career-oriented course with the increasing demand for publicity and marketing substantially. This course help postgraduates in making their career in sectors such as market research, advertising, sales, retail, management, public relations.
The PGDMM course helps in understanding organisational behaviour, consumer behaviour & sales management, within organisations role of marketing, for continuous improvement how to adapt measure, monitor marketing plan.
Post Graduate Diploma in Marketing Management course can specialize in the following fields-
Art of selling
Product & Brand Management
Marketing Communications
Services Marketing
Marketing of Insurance and Financial Products
Consumer Behaviour
Sales and Distribution Management
Business Marketing Management
The average course fees for PG Diploma in Marketing Management (PGDMM) Courses range between INR INR 50, 000 to 10,00,000.
PG Diploma in Marketing Management (PGDMM) Course Admission Process:
PG Diploma in Marketing Management (PGDMM) Quick facts
Highlights for PG Diploma in Marketing Management (PGDMM) program are provided in the table given below:
| Course Level |
PG Diploma |
| Full form |
PG Diploma in Marketing Management (PGDMM) |
| Duration |
2 years |
| Examination type |
Semester |
| Eligibility |
Students must have obtained a bachelors degree in any discipline from a recognized University with 50% marks |
| Age Limit |
No age limit |
| Course fee |
INR 50, 000 to 10,00,000 |
| Average Salary |
INR 7.0-10.0 LPA |
| Job Positions |
Brand manager ,Product manager ,Digital marketing manager , Business Development Manager |
PG Diploma in Marketing Management (PGDMM) Eligibility & Entrance exam
Eligibility Criteria for PGDMM (Post Graduate Diploma in Marketing Management) course:
Students must have obtained a Bachelor’s Degree (10+2+3) in any discipline (including Cost Accountancy/ Chartered Accountancy/ Company Secretary ship) from a recognized University or an equivalent degree from any recognized University with minimum 50% marks for general category students 45% for reserved category students.
OR
Candidates must have qualified H.S.C along with 2 years of work experience
OR
Candidates who have completed S.S.C and are having 3 years of Diploma degree and 2 years of work experience are also eligible.
There is no age restriction to apply for the Post Graduate Diploma in Marketing Management course.
Entrance exam for PGDMM (Post Graduate Diploma in Marketing Management) course:
The admission process for PGDMM course is vary from one college to another but there are few standard requirements for admission listed below.
The admission based on merit in entrance exams.
Students have to qualify any national / state/institute level entrance exams
Students are being shortlisted as per their performance in exam.
After being Shortlisted students are invited for the GD / PI round of their selected college.
The selection is done on entrance exam scores and interview.
Few colleges provide admission on graduation marks and intermediate scores under the management quota.
Listed below are the few top entrance exams.
|
Entrance exam
|
Conducting body
|
Exam type
|
|
CAT
|
Indian Institutes of Managements (IIM’s)
|
Online
|
|
XAT
|
Xavier School of Management (XLRI) Jamshedpur
|
Online
|
|
NMAT
|
GMAC (Graduate Management Admission Council)
|
Online
|
|
CMAT
|
National Testing Agency
|
Online
|
The entrance exam comprises questions from three following sections:
Data Interpretation & Logical Reasoning (DILR);
Quantitative Ability (QA);
Verbal Ability & Reading Comprehension (VARC).
PG Diploma in Marketing Management (PGDMM) Duration & Fees
PGDMM (Post Graduate Diploma in Marketing Management) course duration:
The duration of Post Graduate Diploma in Marketing Management course is two years. During this course topics of study are Advertising and Sales Promotion, Elements of Communication and Networking Skills, Consumer Buyer Behaviour, Digital Marketing, Marketing Management, Marketing Research, International Marketing, Sales Force Management, Brand Management, Services Marketing and many more.
PGDMM (Post Graduate Diploma in Marketing Management) course fees:
The average approximate course fees for pursuing Post Graduate Diploma in Management in Marketing are INR 50,000 - 10,00,000 for the entire duration, depending on the college/university in which you are taking admission.
PG Diploma in Marketing Management (PGDMM) Jobs,Scope,Salary after course
Scope of PGDMM (Post Graduate Diploma in Marketing Management) course:
PGDMM postgraduates gets placed in organizations like Bandhan bank, ICICI BANK, Flipkart, ITC, AXIS BANK, Berger paints, Paytm, HDFC Bank, Bajaj, T.I.M.E, Tech Mahindra, Asian paints, nestle, ABC Consultant, Cornerstone International Group, Accord India, Cadbury, Mahindra & Mahindra, Spencer Stuart, Bharti Airtel, Coca-Cola etc.
They can be assigned to job positions like SEO/SEM Manager, Brand Manager, Senior Analyst, Business Development Manager, Monetization Manager, Executives (Advertising), Sales Manager, Product Manager, Research Manager, Marketing Analytics and many more.
The average annual salary of PGDMM postgraduates is INR 7.0-10.0 LPA.
|
Job type
|
Job description
|
Approximate salary per year
|
|
Brand manager
|
A brand manager is responsible to observe and
analyse the market needs and suggest strategies to the companies and takes care of the design and look after product appearance.
|
8,50,000 lacs
|
|
Product manager
|
The duty of Product marketing manager is to make marketing plans for marketing teams and sales, product development team generate strong momentum for product launches.
Create training materials and programs for team and implement them to produce new, high-quality products for company
|
7,20,000 lacs
|
|
Digital marketing manager
|
The duty of digital marketing officer is to conduct campaigns such as SEO/SEM, web, social media, email, advertising. They are also responsible to maintain presence of social media across all digital channels, reporting and measuring all digital marketing campaigns performances.
|
10,00,000 lacs
|
|
Business Development Manager
|
A business development manager are those professionals who manages the company business. A business development manager responsible for uplifting the sales of the company, with new and existing clients develops new business opportunities.
Between the clients and company, they keep bonds stronger.
|
7,00,000 lacs
|
PG Diploma in Marketing Management (PGDMM) Top colleges offering course
Top Colleges for PGDMM (Post Graduate Diploma in Marketing Management) course:
The above information is given is a general idea, for appropriate information related to teaching methodology, Placements assistance and alumni network, Research Projects, Infrastructure, Lecture Schedule, Specialisations, Exchange Programs, Ranking, Faculty Info, seminars and workshops, Industry Connect Initiatives of college students are advised to visit the official website of college or visit the college campus.
Below is the list of few reputed colleges which offers admission in PGDMM course.
|
Name of college
|
Location
|
Approx. fees per year
|
|
Institute of Management Technology
|
Ghaziabad
|
2,00,000 lacs
|
|
Balaji Institute of International Business
|
Pune
|
6,00,000 lacs
|
|
Bharati Vidyapeeth University
|
Pune
|
70,000
|
|
Loyola Institute of Business Administration
|
Chennai
|
8,000,000 lacs
|
|
T.A Pai Management Institute
|
Manipal
|
7,50,000 lacs
|
Al-Falah University
Flame University
AKS University Amicable Knowledge Solution
AMET University AMET- Academy of Maritime Education and Training
Aurora Higher Education & Research Academy
Neotia University
ADYPU Ajeenkya DY Patil University
Amity University Mumbai
