About Post Graduate Diploma in Advertising course:
Post Graduate Diploma in Advertising course is designed to provide exposure to students about AI-powered media projects, current industry trends and guest lectures. The digital era required a digitally sound media course to meet the data-driven, ROI-focused and agile industry.
To meet the changing potential of the media, adopting digital business models and the pattern of digital marketing and advertising is changing rapidly. The aim of the course is to make enhance businesses with the advanced digital marketing and digital advertising methods with AI intervention powering the media processes.
Course Highlights:
Post Graduate Diploma in Advertising is a professional course emphasis on forward-thinking digital marketing techniques and implementing the same for better reach to DTC (direct-to-consumer).
This course imparts skills on several relevant software especially in production and media planning of campaigns.
The curriculum enables students to create marketing collaterals, prepare presentations, understand the dynamics of media buying, design and execute media plans and explore the world of digital marketing.
This course develops an understanding of various advertising models, basics of market research, the working of an advertising agency.
The students understand the concepts and aspects of overlaps between the fields of marketing and communication.
Students are taught a deep exposure to the consumer, world and driving force behind the industries during study.
The course focuses on Marketing Research, Marketing Analytics targeted to Public Relations and Advertising. They are involved in creating business plans, strategizing and dissecting market issues, tackling live issues, organizing multiple scenario planning and head on.
The average course fees for PG Diploma in Advertising Courses range between INR INR 25,000 to 2,00,000.
PG Diploma in Advertising Course Admission Process:
PG Diploma in Advertising Quick facts
Highlights for PG Diploma in Advertising program are provided in the table given below:
| Course Level |
PG Diploma |
| Full form |
PG Diploma in Advertising |
| Duration |
1 year |
| Examination type |
Semester |
| Eligibility |
Students must have completed graduation and holding Bachelor’s degree in any discipline (Science, Arts, Commerce, Mass Media or any professional course) from a recognized University are eligible to apply. |
| Age Limit |
No age limit |
| Course fee |
INR 25,000 to 2,00,000 |
| Average Salary |
INR 4.0-7.0 LPA |
| Job Positions |
Digital marketing officer ,Brand manager , Content Marketer ,Product marketing manager |
PG Diploma in Advertising Eligibility & Entrance exam
Eligibility Criteria for Post Graduate Diploma in Advertising course:
To pursue Post Graduate Diploma in Advertising course, candidates need to fulfil following eligibility conditions.
Students must have completed graduation and holding Bachelor’s degree in any discipline (Science, Arts, Commerce, Mass Media or any professional course) from a recognised University are eligible to apply.
Students must have obtained minimum 50 % aggregate marks (45% marks for SC/ST) in Graduation.
There is no age limit to apply for the Post Graduate Diploma in Advertising course.
Candidates who are awaiting their final year results are also eligible to apply.
No backlogs should be remained at the time of admission in Post Graduate Diploma in Advertising course.
Entrance exam for Post Graduate Diploma in Advertising course:
Admission process of every college is different from one another. For exact information candidates must visit the college's official websites, in which they want to take admission. The admission process done through online and offline modes.
Few colleges and universities provide admission on entrance tests basis, which is held at national level, or state level such as IIMC Exam (Indian Institute of Mass Communication Entrance Exam), MAT Entrance Exam, IPU CET, CAT Entrance Exam etc.
|
Entrance exam
|
Conducting body
|
Exam type
|
|
IIMC Exam (Indian Institute of Mass Communication Entrance Exam)
|
National Testing Agency (NTA) (CUET PG)
|
Online
|
|
MAT Entrance Exam
|
All India Management Association (AIMA)
|
|
|
IPU CET
|
Guru Gobind Singh Indraprastha University (GGSIPU).
|
Online
|
|
CAT Entrance Exam
|
IIMs (Indian Institute of Management)
|
Online
|
While few colleges and universities provide admission into Post Graduate Diploma in Advertising course on merit basis. But for that students need to follow the following steps. Admission can be done either online or offline.
Candidates must visit the official website for college in which they want to apply for admission purposes.
Students have to fill the online application form
Incomplete or wrong information will be rejected.
Students can make payment of fee through credit/Debit cards.
The students can also make payments through a bank e-challan.
After successful filling the application form students will receive an email.
The final selection will be done, once the application is received and students are invited for counselling and documentation verification round.
Candidates are shortlisted on the basis of cut off marks, documentation, academic performance and counselling, college will decide to allot a seat or not to candidate.
PG Diploma in Advertising Duration & Fees
Post Graduate Diploma in Advertising course duration:
The duration required to complete Post Graduate Diploma in Advertising course is one year from the starting day of commencement. It is a professional course which is further divided into two semesters.
Topics of study covered during the curriculum are Communication Theories Concepts and Process, Marketing, Advertising Principles, Concepts, and Management, Media Planning, Government and Public Service Communication, Creativity and Campaign Planning, New Media-Concepts and Applications, Advertising, Marketing, and PR Research and many more.
Post Graduate Diploma in Advertising course fees:
The fees required to pursue Post Graduate Diploma in Advertising course vary from one college to another depends on infrastructure, qualified professors, facilities etc. Management and government sometimes decide quotas on fee structure.
The approximate fees required to pursue Post Graduate Diploma in Advertising course is INR 25,000-2,00,000 lacs. The fee varies depending on the location and whether the college/university is private/deemed or public.
PG Diploma in Advertising Jobs,Scope,Salary after course
Scope of Post Graduate Diploma in Advertising course:
After completion of Post Graduate Diploma in Advertising course, there are wide range of job opportunities available in areas such Advertising Companies, Sculpture industry, Theatre Productions, Art Studios, Publishing Houses, Manufacturing Departments, Animation Industry, Product Design, Graphic Arts, Magazines, Colleges & Universities, Television, etc.
They can be assigned to job roles of Media Relation Officer, PR Executive, Advertising Media Planner, Media strategist for social media platform, Digital Marketing Manager, Content Marketer, Search Engine Optimizer, Content Marketing Manager, Paid Media Specialist, Copywriter, Account Manager, Brand Manager, Art Director, etc.
Recruiters that hire such post-graduates are NDTV Network, CNBC, Zee TV Network, Sahara News, Viacom, Star News, Times of India Publication Group, BBC, India TV, Hindustan Times Group of Publication, CNN, Big Entertainment, TV 18 Groups, Hindustan Times, AIR, Disney Entertainment, etc.
The average salary offered to fresher after completing Post Graduate Diploma in Advertising course is INR 4.0-7.0 LPA.
|
Job type
|
Job description
|
Approximate salary per year
|
|
Digital marketing officer
|
The duty of digital marketing officer is to conduct campaigns such as SEO/SEM, web, social media, email, advertising. They are also responsible to maintain presence of social media across all digital channels, reporting and measuring all digital marketing campaigns performances.
|
6,50,000 lacs
|
|
Brand manager
|
A brand manager is someone who is responsible to observe and
analyse the market needs and plans strategies to the companies and takes care of the design and look after product appearance.
|
7,00,000 lacs
|
|
Content Marketer
|
With the help of Content Management Systems,
Content Marketer prepares well-structured drafts.
To promote services and products write and prepare marketing copy.
Proofread and Before publication edit blog posts and proofread.
For approval and input submit work to editors.
|
6,00,000 lacs
|
|
Product marketing manager
|
The duty of Product marketing manager is to make marketing plans for marketing teams and sales, product development team generate strong momentum for product launches.
Create training materials and programs for team and implement them to produce new, high-quality products for company
|
6,50,000 lacs
|
PG Diploma in Advertising Top colleges offering course
Top Colleges for Post Graduate Diploma in Advertising course:
The Post Graduate Diploma in Advertising requires few skills such as Flexible Temperament, Observation and concentration, Eye for detail, Communication skills, Ability to Work Under Pressure, Logical Thinking, Quantitative Ability Skills, Teamwork spirit, Upgrade with latest technology and software, hard work, Mindset of imagination and illustration, Decision Making, Time Management Skills etc.
At the time of admission students are required to bring following documents to ensure candidates academic performance.
Mark sheets of the class 10, class 10+2 examinations.
Certificates of the class 10, class 10+2 examinations.
Graduation level Mark sheets and Certificates.
Date of Birth proof (Certificate issued at time of birth).
Aadhaar Card
Caste certificate (if required) and Domicile Certificate
Two passport size photograph photos.
For the exact information candidates must visit the official website of colleges.
|
Name of college
|
Location
|
Approx. fees per year
|
|
Indian Institute of Mass Communication
|
Delhi
|
90,000
|
|
Jagran Institute of Management and Mass Communication
|
Noida
|
1,20,000 lacs
|
|
Amity University
|
Gwalior
|
1,00,000 lacs
|
|
SCMS School of Masscom Studies
|
Kochi
|
78,000
|
|
Xavier Institute of Communications
|
Mumbai
|
1,15,000 lacs
|
St. Xavier's University Kolkata
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Bhagwant University
Mandsaur University
Renaissance University
Shri Krishna University
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